We had to do a presentation to the whole class to share our idea for our Music Video. Vedant did a great Job at creating the desing in his Mac. Here it is.

Sea of love music video presantation

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Final Day and Rushing to reach deadline

Today is our final day to finish our post-production stage. We have to hand in two copies of our Music Video on a CD. So far everything is going well. We are mainting our focus on our goal to finish editing today. We have 3 hours left to finish, so I better get going.

Production Photos

Here are some photos we took whilest filming our Music Video. I still can't remember the location's name...it had a lake...

Here's Vedant and I...no I'm not hitting him with the michrophone...

Shooting to End

Today My group is filming our final shots for our Music Video at Amy's House. Unfortunately I'm not able to be there with them because I'm not feeling well. They'll manage without me. They have the shot lists and storyboard so they know what they are doing.

We've started editing on Monday. Our deadline for the final product is next Monday...we'll be fine...

Ida Corr vs Fedde Le Grand

I love the editing in this Music Video. The Video Cuts on the beat of the Music. The Editing sort of becomes part of the song in a sense...if that makes any sense at all. I love it. The part where the three ladies are walking towards us in the beginning is my favorite part of the Video.

Pode Entrar Ivete Sangalo

The Guitar intro just gets me up dancing. Perfect Summer Hit.

Una dedica a mio Nonno Italiano (A dedication to my Italian Grandfathers)

I love Music Videos that have a story to tell. I think you can deeply relate to them. This Video is by Laura Pausini, one of my favorite Italian singer. Godetevi il Video!

Take 1 - ACTION

Today We started filming our Music Video. We went down to...I've forgotten the location's name. Silly me! I'll post the location later on. The weather was perfect, we could not have asked for a better day. Although it did start raining the minute we packed up everything.

The shooting went fine. I think we could have done better. The shots are beautiful, one or two are gorgeous, but I just think that we could have been better prepared. We just seemed to decide what to shoot next on the spot. That's not a way a would work personally because it makes us waste time. I guess I like to be organized with my Storyboards and Shotlists. I think that when you are working with these tools your brain is free to be inspired. The Storyboard and Shotlist are just there for you to fall back on just in case something's not working.

I didn't get much of an opportunity to operate the camera myself. I only touched it once to shoot Mila running down the hill. I just decided to step back and observe. I did carry the equipment as we moved locations and I looked after it while Mila, Vedant and Amy were shooting the running shots. Sometimes You learn more from just observing. It's quiet interesting.

I have to admit that I was getting frustrated with this project but now I'm cool about it now. I've come to realize that I'm working with creative people. We don't always see things from the same view point.

When I'm working with my peers I try to communicate my Ideas and whether it goes through or not I just leave the final decisions to them. I just know that I am an Artist with my own vision and that's what makes Armando Ferreira, the one and only. Maybe I'm not meant to be a cinematographer, maybe I was born to Direct. I'll leave it on that note,

S & M

Today I read a news report on the BBC News website. It spoke about how Music videos should be given age ratings to protect children from sexual images and lyrics. Apparently the review into the commercialization of childhood was commissioned by the prime minister David Cameron, it's due out on Monday.

There has been recent controversy about Music videos by Rihanna and Lady Gaga.

I have to agree with David Cameron. Children are being to sex. The Artists themselves seem to be wearing less clothes on their new Videos. They might as well wear no clothes at all.

Summer's Here! Ok, so here's one from my Brazilian roots. Get up and Pega na Cabeca...TCHUBIRABIRON!

"Olha pra frente, pra frente
Cintura, cabeça, Tchubirabiron"

This was a summer Hit in Brazil last year. I think It would be cool if we could do a Music Video with the whole college dancing this summer.

JUNE

Okay, so Yesterday I met up with Amy and Vedant who are in my Music Video Group. I thought that they had finished the shot list on Friday when I left early because I wasn't feeling well, but they haven't. I won't panic. We are extremely off schedule. I'm also working on another project which is due in 2 weeks. On top of that I also have other assignments to work on. This is getting crazy. I'm going 'Gaga', I'm going to post a Lady Gaga Video. Actually, no I won't. I find them to be too over the top. But hey, It sells, it gets the top hits on Youtube!

Anyway, we managed to do some more shot listing. We just have to focus now. We need to bring the concept of our idea for the Video together. We either need to decide on the concept and stick to it or we are going to have to do some improvisation during production.